North Carolina is the most social media obsessed state in the US, according to new research.
The study conducted by digital marketing agency Hennessey Digital, analyzed the number of Google searches for social media platforms like Instagram, Facebook, and X in each state to see which ones had the most searches per month for every 1,000 people.
It found that North Carolina was the most social media obsessed state, with 9,011,600 social media searches per month. When measured against the state’s population this results in an average of 867.87 social media related searches for every 1,000 people. Facebook now takes the top spot with 6,120,000 monthly searches on average. Instagram comes in second with 823,000 searches a month and X in third with 550,000 monthly searches.
Tennessee comes in second place, following closely behind with 863.9 searches per 1,000 people. This is thanks to more than 5,848,600 social media searches every month for the past two years, nearly as many searches as there are people in the state. Facebook led as the most popular platform with 4,090,000 searches a month. Instagram and Twitter were the next most popular social media platforms in the state with 450,000 and 301,000 searches a month respectively.
| Rank | State | Population | Average monthly social media searches | Searches per 1000 people | Most popular social media |
| 1 | North Carolina | 10,383,620 | 9,011,600 | 867.87 | |
| 2 | Tennessee | 6,770,010 | 5,848,600 | 863.90 | |
| 3 | Maine | 1,338,404 | 1,146,600 | 856.69 | |
| 4 | New Hampshire | 1,356,458 | 1,150,000 | 847.80 | |
| 5 | New Mexico | 2,095,428 | 1,760,000 | 839.92 | |
| 6 | Vermont | 626,299 | 515,900 | 823.73 | |
| 7 | Washington | 7,614,893 | 6,102,100 | 801.34 | |
| 8 | Wisconsin | 5,813,568 | 4,652,800 | 800.33 | |
| 9 | Iowa | 3,156,145 | 2,517,400 | 797.62 | |
| 10 | Oregon | 4,190,713 | 3,336,700 | 796.21 | |
| 11 | Alabama | 4,887,871 | 3,863,100 | 790.34 | |
| 12 | Rhode Island | 1,057,315 | 821,100 | 776.59 | |
| 13 | South Carolina | 5,084,127 | 3,920,800 | 771.18 | |
| 14 | Ohio | 11,689,442 | 8,861,600 | 758.09 | |
| 15 | Georgia | 10,519,475 | 7,845,000 | 745.76 | |
| 16 | New York | 19,542,209 | 14,506,000 | 742.29 | |
| 17 | Nebraska | 1,929,268 | 1,422,800 | 737.48 | |
| 18 | Massachusetts | 6,902,149 | 5,088,500 | 737.23 | |
| 19 | New Jersey | 8,908,520 | 6,542,500 | 734.41 | |
| 20 | Virginia | 8,517,685 | 6,252,000 | 734.00 | |
| 21 | Texas | 28,701,845 | 20,894,000 | 727.97 | |
| 22 | Michigan | 9,995,915 | 7,249,100 | 725.21 | |
| 23 | Maryland | 6,042,718 | 4,365,100 | 722.37 | |
| 24 | Indiana | 6,691,878 | 4,832,100 | 722.08 | |
| 25 | Montana | 1,062,305 | 766,200 | 721.26 | |
| 26 | Illinois | 12,741,080 | 9,177,500 | 720.31 | |
| 27 | Colorado | 5,695,564 | 4,096,200 | 719.19 | |
| 28 | Wyoming | 577,737 | 415,100 | 718.49 | |
| 29 | Arizona | 7,171,646 | 5,125,100 | 714.63 | |
| 30 | Pennsylvania | 12,807,060 | 9,119,000 | 712.03 | |
| 31 | Delaware | 967,171 | 686,800 | 710.11 | |
| 32 | Kentucky | 4,468,402 | 3,166,900 | 708.73 | |
| 33 | Minnesota | 5,611,179 | 3,971,100 | 707.71 | |
| 34 | South Dakota | 882,235 | 621,600 | 704.57 | |
| 35 | California | 39,557,045 | 27,417,000 | 693.10 | |
| 36 | North Dakota | 760,077 | 518,900 | 682.69 | |
| 37 | Idaho | 1,754,208 | 1,194,100 | 680.71 | |
| 38 | Oklahoma | 3,943,079 | 2,659,500 | 674.47 | |
| 39 | Florida | 21,670,000 | 14,420,000 | 665.44 | |
| 40 | Connecticut | 3,572,665 | 2,326,700 | 651.25 | |
| 41 | Missouri | 6,126,452 | 3,976,800 | 649.12 | |
| 42 | West Virginia | 1,805,832 | 1,156,000 | 640.15 | |
| 43 | Kansas | 2,911,505 | 1,802,400 | 619.06 | |
| 44 | Utah | 3,161,105 | 1,946,200 | 615.67 | |
| 45 | Mississippi | 2,963,914 | 1,798,600 | 606.83 | |
| 46 | Arkansas | 3,013,825 | 1,816,300 | 602.66 | |
| 47 | Nevada | 3,034,392 | 1,825,600 | 601.64 | |
| 48 | Louisiana | 4,659,978 | 2,778,100 | 596.16 | |
| 49 | Alaska | 737,438 | 431,800 | 585.54 | |
| 50 | Hawaii | 1,420,491 | 625,500 | 440.34 |
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